Sustainability

Mother Nature, with all of her glorious ingenuity, lives at the heart of our NEWTREE philosophy. She inspires us to dream big when considering our impact to sustain her natural beauty and protect the future of our planet.

Respecting the Amazon

Trees are our inspiration and passion. They are the lungs of nature, vital to feeding the precious cacao belt in the Amazon Rainforest. NEWTREE is passionately committed to supporting global reforestation. It’s how we protect these natural resources as well as the vibrant, indigenous Kichwa people who live in the forests of eastern Ecuador.

It pains us to see the terrible environmental and socio-economic impacts of rampant deforestation. That’s why NEWTREE has pledged to help the Kichwa people from Sarayuku by building a 200-km long ‘wall’ of flower trees that will encircle their whole territory. This ‘Frontier of Life’, once in bloom, will form a symbolic barrier underlining the Kichwa’s determination to protect what is rightfully theirs. Every purchase of a NEWTREE product supports this effort, with our donation of 1 euro cent per product. Find out more and join our efforts.

Reducing our footprint

Creating a delectable, harmonious product would mean nothing if we had to harm Mother Earth in the process. We treasure our precious environment and work tirelessly to reduce our carbon footprint. NEWTREE is a carbon neutral certified company committed to positively impacting our operations upstream and downstream. We involve suppliers and retail partners over the entire lifecycle of our sustainable products to ensure best practices.

With the help of CLIMACT, the complete supply chain of all NEWTREE products have been offset—from raw materials production and manufacturing to transport, distribution and disposal. Each of these steps has been analyzed in terms of greenhouse gas emissions to bring NEWTREE in full compliance with the PAS2050 international standard for product carbon footprinting.

Promoting community vitality

Savoring Life is the heart and soul of NEWTREE, and enjoying our delicious organic products is only one way to appreciate the beauty that surrounds us. We believe that every person on earth is precious and valuable. Supporting and protecting the small farming communities with fair-trade practices is another way that we as a company Savor Life’s goodness.

NEWTREE products are certified fair trade by Fair Trade International (FLO). FLO works to improve opportunities for small-scale farmers and workers who are typically among the most marginalized by the global trade system. All of the cacao in our organic products is certified fair trade and sourced from only four co-operatives in the Dominican Republic and Peru. We also use fair trade raw ingredients and note the total percentage of fair trade ingredients on every package.

Protecting our forests

The world’s forests must sustain the needs of current generations and continue to flourish for future generations. And protecting our forests’ biodiversity and ecological process starts with companies that make a commitment to responsible forest management. That’s why all of our paper packaging material is Forest Stewardship Council (FSC) certified, which confirms that the paper we use has been harvested only from properly managed forests.

Using eco-friendly ink

To protect our precious planet, we must consider every aspect of manufacturing. We know that a small change can make a big impact, like changing the inks we use to print our packaging. That’s why all of our products are printed with vegetable-based inks, which are much less harmful to the environment than traditional petroleum-based inks.